You can learn more about me and my services by watching this quick video.

Real Estate Services for Sellers

Selling Your Home?

Welcome! Please read through how we work to better understand how we assist with bringing your home to the market.

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How it works:

Each property is unique, however with an established process we eliminate stress, eliminate confusion and achieve for you the best value for your home. After reading through this section, you will know doubt have questions, so please don't hesitate to call to review your specific situation.

Step 1:

Listing Meeting/Discovery

Our initial meeting will cover market analysis and pricing strategy for your home. There are many variables when it comes to pricing. It’s not just square footage. We need to consider location, curb appeal, character, views, privacy, age, condition and many other factors. Here my number one goal is to bring in buyers and protect your nest-egg.

Step 2:

House Prep

Walking through your home with the lens of an experienced agent can be quite valuable. This is where I give you strategic suggestions to get the most bang-for-your-buck when it comes to sprucing up your home. It could be plants, carpet, paint or even something more complex but this is a vital part of the marketing process. Think upgrades, repairs, cleaning, depersonalizing and staging. We then get inspections, prepare disclosures and put out the “Coming Soon” sign.

Step 3:

Marketing

All buyers and buyer’s agents must know about your home. Using innovative marketing through digital and print is imperative. Some of the aspects to consider are professional photography, email campaigns, mail campaigns, international property exposure, print advertising where appropriate, company wide agent network, social media, street and home signage, professionally designed marketing brochures, postcards and flyers. Some of these will go out before your house is on the market to drum up excitement.

Step 4:

Go Live!

Here’s where all the marketing streams are live, you keep your home clean and ready to show for the real estate broker tour, open houses scheduled and individual showings. Most of my clients say, at this point, that their home has never looked this good.
Generate Offer(s) and Negotiate- Where your house is priced will, often, determine whether you get multiple offers or one offer that is under the asking price. It all comes into play during the negotiation phase and this is where I go to bat to get you the highest, best and most sure offer.

Step 5:

Close!

Once the buyer removes contingencies, there is a final sign-off and a final walk through. The buyer’s loan documents are signed, funds are wired, escrow closes and title transfers to the new owners. We deliver keys to the new owners and you celebrate. Pop the champagne!

FAQ

Questions About The Real Estate Selling Process

Disciplines

We partner with you.

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Interface Design

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Analytics

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Customer Support

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App Development

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Privacy & SEO

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User Research

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The Goal: Lasting Partnerships

“

...Once we used Laila, she was our agent for life. She has sold and bought two homes for us now and we can’t rave about her enough. She is so supportive, incredibly patient, knowledgeable, informative, professional, communicative, efficient, personable, honest, reliable, and genuine. She took care of everything and we never had to worry about a thing. We recommend her to everybody as she is simply the best!

Tiffany Fairchild, San Jose

Would you like to talk?

Please fill out the form linked below or just give me a call. I will get back to you in 24 hours or less.

Get in touch with Laila

or call (408) 605-8741

Laila Fields

Buying, Selling & Investments

Selling Your Home?

How it works:

Step 1:

Listing Meeting/Discovery

Step 2:

House Prep

Step 3:

Marketing

Step 4:

Go Live!

Step 5:

Close!

FAQ

Questions About The Real Estate Selling Process

We partner with you.

Interface Design

Analytics

Customer Support

App Development

Privacy & SEO

User Research

The Goal: Lasting Partnerships

Would you like to talk?

Laila Fields - Realtor